fishingworld| Direct visit to the Guizhou Liquor Roundtable| Wei Qiang: China Resources Liquor is firmly optimistic about Chinese liquor and jointly promotes the prosperity of Guizhou liquor industry

thematicfishingworld: 2024 Guizhou Liquor Enterprise Development Roundtable

Direct visit to the Guizhou Liquor Roundtable

Wen| Yue Zhizhong

From May 26th to 27th, the 2024 Guizhou Liquor Enterprise Development Roundtable with the theme of "Maintaining Integrity, Innovation, Jointly Protecting Guizhou Liquor Brands, Condensing Intelligence, and Gather Efforts to Strengthen Superior Industrial Clusters" was held in Renhuai.

At the meeting, Wei Qiang, Vice President of China Resources Beer, General Manager of China Resources Liquor, and Chairman of Jinsha Liquor, gave a speech on the theme of "Building sauce wine enterprises based on future standards and further strengthening the Guizhou liquor industry cluster."

Wei Qiang believes that this round of in-depth adjustment of the industry is having a profound impact from the market end to the industry end, and the domestic consumption environment is showing complex phenomena.

In Wei Qiang's view, based on Guizhou and looking at the whole country, Guizhou Liquor already has the first-mover advantage of catching up and surpassing.fishingworld; Looking at the industry based on the industry, the trend of strong differentiation between industrial ecology and industry formats has arrived; looking at clusters based on production areas, the construction of Guizhou liquor supporting system is imperative; looking at development based on the future, the direction of high-quality development of Guizhou liquor is clear.

In terms of market ecology, how to truly achieve competitive development, integration of production areas, and sharing beauty among Guizhou sauce and wine companies can promote the Guizhou liquor industry system into a new era of development of Guizhou's big brands. Wei Qiang believes that formulating future strategies is the key and actively responding to trends is the guarantee.

Wei Qiang emphasized that China Resources Liquor has sufficient confidence in entering the liquor industry and its mission to run Jinsha Liquor Industry well is clear. In the new development pattern of the sauce and wine industry, it is necessary to promote the realization of high-quality development of enterprises. From the perspective of the enterprises themselves, strengthening confidence is the prerequisite, maintaining good quality is the foundation, strengthening production areas is the driving force, and adhering to ecology is the core. At the same time, we should learn from Guizhou brothers and wine industries with an open mind and communicate together, and jointly build and prosper the industry ecology is a bonus.

At the same time, Wei Qiang said frankly that in the past year or so, China Resources Wine Industry and Jinsha Wine Industry have been deeply integrated, have gone through market refinement, and accepted the re-engineering of industrial laws.

At the same time, Wei Qiang also specifically stated that based on China Resources Wines 'strategic positioning of "building a leading head sauce wine company in the country", China Resources Wines will continue to increase investment in Jinsha Wine Industry, further improve technology upgrades, production capacity expansion, intelligent manufacturing, wine tourism integration and other aspects, create upstream production areas, improve quality, strengthen brands, strengthen the "dual brand, high quality, omni-channel, nationalization" development path, and promote the upgrading of enterprise scale and marketing potential. Strive to achieve strategic goals.